The British Film Industry 30 Questions

 

The British Film Industry 30 Questions

What % of global box office was the British film industry responsible for?

The British Film Institute said UK film releases took £3.45bn in 2012 which is a 15.3% share of the world market.

What was this % in 2009?

The British Film Institute said UK film owned 6.8% share of the world market.

What might this change indicate about British film?

This change presents that British films are becoming more dominated within the film production box office as proven in a double change since 2009.

What films have been responsible for this change?

The higher market share in 2011 can be partially attributed to the success of the final Harry Potter film, Harry Potter and the Deathly Hallows Part 2, and Oscar-winning hit The King's Speech

What % of the British film industry makes a profit?

According to the figures revealed by the British Film Institute (BFI) only 7% of films made in the UK turn over a profit.  

What % of Hollywood films makes a profit?

Greengrass told the BBC that 17% of higher budget films are profitability in Hollywood.

How does that % differ between £2m and £10m budget British films?

4%

What might we infer from this difference?

This indicates that film production at box office dropped

Which age group makes up the largest % of UK cinema goers?

The age group that most frequently visits the cinema is 25 – 39 year olds which is a 24% of the cinema viewers according to 2012 figures 

 

 

 

 

Why do you think this might be?

This is the age where people are often in secure employment and are willing to spend their disposable income on leisure activities.

Which 'type' of film has seen an 18% drop in attendance?

The type of film which has seen a drop in attendance is 3D within the UK as shown on the BBC website - A total of 43 3D films were released, down from 47 in 2011, but the figures continue a slight downward trend.

Within that 'type' which genre has seen the biggest fall?

Mr Stolze on the BBC website said that the big family films have seen the biggest fall - "On the big family films there seems to be a lower proportion of people opting to choose 3D. There were very successful films like Madagascar 3 and Brave, and only about a third of their total revenue came from 3D ticket sales."

What did Charles Grant put this decline down to?

Film reviewer Charles Gant said the 3D attendance at films like Madagascar 3 and Brave could be down to families' need to economize, and that prices mounted when the 3D premium is taken into account alongside the need for several tickets and parking.

Who is Paul Greengrass?

Paul is a director, writer and producer; he started his filmmaking career with a super 8 camera he found in his art room in secondary school. Those short movies were animation horror films he made using old dolls, artist dummies, and the general art room clutter. He has directed the Bourne Ultimatum, Captain Phillips and The Bourne Supremacy.

How did he describe the British film industry?

Speaking at the British Independent Film Awards (BIFA), he described the British film industry as a "success story" and predicted it would continue to see international growth; especially in China. Greengrass told the BBC on Sunday night the 17% figure for higher budget films was approximately the same rate of profitability as Hollywood.

What did a BFI spokesperson say was the point of less profitable low budget British films?

"tiny budget films that, while commercial success is always hoped for, are successful and beneficial to the industry for other reasons like skills and training development and for artistic and cultural importance"

What was the budget for Filth and how much money did it take?

BUDGET: $5,000,000 (estimated)

BOX OFFICE: £247,860 (UK) (29 September 2013) (38 Screens)

What advantage did James McEvoy feel £100m films have over low budget films?

"An independent film managed to get people to come and see it without a studio and without hundreds of millions of dollars of advertising money. That's remarkable - it means British film can do it on its own." "He said $100m (£61m) movies that "sometimes aren't very good" had an advantage over smaller films because they had a massive budget to sell the film."

What is VOD?

Video on Demand

What % increase did VOD see last year?

50% Increase

What impact might VOD have on distributers and Studios?

"Maybe VOD [video-on-demand] is going to change everything because the distributor and the studio might become less important."

What impact has it had on Blockbuster rental stores?

It has forced the company to go bust because everybody nowadays uses VOD which means that nobody uses the video shops anymore.

What was unique about Ben Wheatleys 'A Field in England'?

In July this year, Ben Wheatley's film A Field in England was the first UK film to be released simultaneously in cinemas, on DVD, on TV and through video-on-demand. Wheatley's "psychedelic trip", set during the English Civil War, took more than £21,000 at the box office on the same weekend it was available free of charge on Film 4. It also sold more then 2,000 copies on DVD over the same period. The film was made on a modest budget of £300,000.

What does director of The Machine Caradog James think is the toughest part of film making?

"The toughest thing is you make a good film but can you get it to reach an audience? It's events like this and individuals who champion independent cinema that give us a profile and any chance of a mass audience."

Why have rules been relaxed on what makes a film 'British'?

Anna Mansi (the BFI's head of certification) told the BBC "This puts us on a level playing field with our creative content tests and other European culture tests, the increase in visual effects points will also be very beneficial to the effects industry."

 How has the use of visual effects in films been encouraged?

Alex Hope of visual effects company Double Negative said he was "delighted" with the tax changes, hoping foreign productions filming in the UK would hire British effects companies rather than taking the work back overseas. "Today's measures target productions that would not otherwise qualify for tax relief and incentive them to bring VFX or production business to the UK," he said.

Name five of these rules and link them to The Kings Speech, Kill List, The World's End, Film set in the UK - all three films are set in different parts of the UK.

Lead characters British citizens or residents - the main characters are all of British descent (Colin Firth - The King's Speech, Simon Pegg - The World's End, Neil Maskell - Kill List). Film based on British subject matter or underlying material - The King's Speech is about our English monarchy, The World's End is about traditional English pubs in a traditional English town (with a twist), and Kill List is about two hitmen in the North, traditionally this can be seen as quite an American subject matter however the strong dialect and British twist to the film makes it qualify as this. Original dialogue recorded mainly in English language - all the films were filmed in English. Represents/reflects diverse British culture, heritage or creativity - The King's Speech is more upper class society, The World's End is more middle class and Kill List is working class.

What rules has chancellor George Osbourne announced for tax on British films?

"George Osborne also announced tax relief would be increased from 20% to 25% on the first £20m of qualifying production expenditure. Productions will also only have to spend 10% of their budgets on UK expenditure to qualify - down from 25% - to help more independent production companies and make the UK a more attractive co-production partner. Mr Osborne will also announced a £5m investment in the National Film and Television School's Digital Village, to create a training centre for the UK's digital and creative industries."

What is the highest grossing film in UK box office history?

Skyfall (To date, the 23rd Bond adventure has earned £94.3m in the UK, beating the previous record holder, Avatar, which grossed £94m in 11 months).

How much has it taken and how many screens was it available on?

£20,180,369 (UK) (28 October 2012)(587 Screens)

Mr Nicolle Homework about ethnicity representation

Ethnicity Representation

Definition:

The definition of Ethnicity is relating to or characteristic of a human group having racial, religious, linguistic, and certain other traits in common

Stereotypes:

One stereo type which is associated with ethnicity is a simplified and often misleading representation of an ethnic group, composed of what are thought to be typical characteristics of members of a given ethnic group. These images of a particular group are used to communicate underlying messages about status, society and cultural norms.

TV Programs and presenting ethnicity:

There are many different kinds of shows on television today and these are able to present different kinds of images. Some shows present news and current affairs stories, trying to report on actual events in a realistic way. Other shows will create fictional drama or comedy situations that are designed to reflect real life. Commercials are made to sell products to specific groups or target audiences in society.

The Kings Speech Research

The Kings Speech

The King's Speech is a British film about King George VI who becomes King after his brother having a change in mind of wanting to be on the throne. King George has a stammer and is consider unfit to be King, with the help of an un-certificated speech therapist, Lionel Logue, George is able to find his voice and lead Britain through the Second World War.

Britishness:

What Makes a Film British:

The movie was filmed in the UK; it contained well-known British actors such as: Colin Firth & Helena Bonham Carter. It was also filmed in English language which also contains some old referenced speech such as: Chap, referring to a gentleman. The film reflects British culture of the times it was made about: 1925 – 1939, which includes the announcement of World War 2, there is also the actors wearing costumes from what would have been worn in this time period and the houses Mise en scene is set to fit the time period. The music and effects used in the film were created in the UK which also reflects on the Britishness of the film. The director Tom Hooper is also British, as is the writer of the story David Seidler. Some of the production companies were British such as The UK Film Council, Momentum Pictures, Aegis Film Fund, Molinare Investment, See-Saw Films and Bedlam Productions. But the film did accept money from the further national production companies: Weinstein Company (US) and Film Nation Entertainment (US).

Exhibition

Box Office in the UK:

It exceeded Momentum Picture's expectations when it gained £3.52 million on the opening weekend which is almost double the opening gross of Slumdog Millionaire at £1.83m and the gross profit to date of The King’s Speech was £44,407,313 in box office in the UK.

The Films Reception & Criticism of the film:

Phillip French from the guardian highly rated The King’s Speech and said that “the film is a major achievement, with Firth presenting us with a great profile in courage, a portrait of that recurrent figure, the stammer as hero.” However he did also say that “The film is not without its odd faults, the truly annoying one being the representation of Winston Churchill”. Other more critical reviews have criticised The King's Speech for making errors about the historical accuracy in the film. Other editing errors were pointed out where the king throws his speech and is then shown holding it in his hand in the next scene. The King’s Speech mainly received praise and good reviews.

This is a Canadian member of the audience who outlined the movie as ‘Brilliant’ on the website IMDb. “This is a powerful, hilarious and deeply moving story, told against the backdrop of a critical juncture in modern history, of the emergence of a deep friendship out of a professional relationship between two men who would otherwise never have socially interacted. The screenplay, written by David Seidler (who also wrote Tucker: The Man and his Dream), is excellent.”

Some critical reviews have criticised The King's Speech for making errors about the historical accuracy of some aspects of the film. For example the font used for the text in the BBC broadcasting room not being a font that was available till the 50's. The fact some women were shown wearing seamless stockings when they did not appear until later. Other continuity and editing errors were also pointed out where the King was shown throwing his speech then shown holding it in his hand the next shot.

Award nominations and Oscars:

It received nominations for 12 Oscars including best picture, best director, best supporting actor and actress, best screenplay, best editing, best art direction and costume. It won 4 Oscars for best picture, best director, best Actor (Colin Firth) and best original screenplay. It was also nominated for 14 BAFTAs of which it won 7. Mark Kemode comments that Oscar and BAFTA nominations and awards are often expected when playing a monarch for example with Judy Dench - Shakespeare in Love Helen Mirren - The Queen etc. and especially when the story is about humanising the monarchy.
Web 2.0 and Exchange:

The film itself had its own Facebook that advertised the film, posting posters and trailers as well as director comments and actors comments to attract a wider audience that are available on social networking sites. The film had a number of YouTube clips posted about it like people giving reviews and expectations of the film, for example a YouTube clip by beyond the trailer got 70,102 views. There were reviews and comments on the film in newspapers such as in the guardian by Phillip French and in the telegraph by Sukhdev Sandhu.

http://www.youtube.com/watch?v=1GBS1QUOMMU&feature=related

http://www.telegraph.co.uk/culture/film/filmreviews/8244121/The-Kings-Speech-review.html

Production Issues

The film's origins:

David Seidler the writer read about George VI's life after overcoming a stuttering condition he endured during his youth. He started writing about the relationship between the monarch and his therapist as early as the 1980s, but at the request of the King's widow, Queen Elizabeth The Queen Mother, postponed work until her death in 2002. He later rewrote his screenplay for the stage to focus on the essential relationship between the two protagonists. Nine weeks before filming began, Logue's notebooks were discovered and quotations from them were incorporated into the script. Therefore this film originated from a true, real life story about an event that happened within the royal family.

The finance:

Prescience saw the film's potential early on and became the key financier of the film. The Weinstein Company and Momentum Pictures were also large investors for the film. The UK Film Council gave See-Saw £1 million for the production. Together they created the budget of $15,000,000

The production companies:

The production companies of the film were Weinstein Company, The UK Film Council, Momentum Pictures, See-Saw Films as well as other companies. See-Saw, a British/Australian company, financed and produced the film but by getting deals with key distribution partners such as The Weinstein Company (USA) Momentum Pictures (UK) Transmission (Australia) and Alliance Film (Canada). This is a good example of a film that can receive a huge global success and without the help of huge Hollywood studios.

Distribution and Marketing Issues:

The trailers used for the UK and US differ, as the UK trailer shows more of Colin Firths character and his personal journey, overcoming his stammer and becoming King. But the US trailer shows more of Geoffrey Rush’s character and how he plays a huge part in helping George overcome his struggle with speech. In the US trailer Helen Bonham Carter’s character refers to her husband as the King rather than the Duke of York which is what she calls him in the UK trailer, which makes the US trailer want to seem more British to attract the American audience that love the British Royals so much. The UK trailer as well uses a well-known British quote from Shakespeare "some men are born great, others have greatness thrust upon them" this adds to the sense of Britishness in the UK trailer.

http://www.youtube.com/watch?v=dq2IT299EKo UK Trailer

http://www.youtube.com/watch?v=pzI4D6dyp_o  US Trailer

Major Issues Facing British Film Makers:

“It's clear that British cinema has been weathering the global recession well” said UK Film Council chief executive John Woodward. He said the sectors of production, distribution and exhibition were "firing on all cylinders". But he said the marketplace for financing smaller, independently-produced British films has become more difficult. This was partly as a result of the overall economic slowdown and partly down to "the increasingly tough transition from the analogue to the digital age". However, it has been a record of couple of years at the UK box office overall from 2009-2012, with takings of £944m and the highest admissions since 2002 (173.5 million) thanks to films like Kings Speech, Slum dog millionaire and Avatar.

 

Dredd 2012 Presentation

Seven Areas of Representation, Gender

Seven Areas of Representation, Gender

Gender definition:
Gender is the state of being male or female (typically used with reference to social and cultural differences rather than biological ones).

Stereotypes associated with gender:


These are original stereotypes associated with men and women; 
Men:

Aggressive

controled by sex
Sexual Predators
Non emotional

Messy

Athletic

Math and Science Oriented

CEO

Money Maker

Women:  

Submissive 
Sexual Objects
Sexual

Emotional

Quiet

Neat/Clean

Clumsy

Artsy

Housewife

Child rearing 

A common stereotype which is commonly associated to families within our society is that men are the part of the relationship who are known to go to work and earn the money to support the family. Then the women are expected to stay at home, look after the children, do the washing/cleaning and have the tea ready for when the husband arrives home from work.
Another stereotype of gender is that the females are thought of sexual objects to males and that males are thought to be sexual predators and evolve about having sex and females.

This is a music video from the song shes so lovely by scouting for girls. In this video a very attractive women enters the bowling allay. She wearing red high heels, tight clothing and smiles cheekily at all the men as well as biting her lip her gestures are very sexy which shows women as sexual objects and submissive over the looks from men. The body language and flirting she does makes females come across as sexual because of the looks and gestures. All the men are mouth dropping, stopping what they are doing, being distracted or acting silly because this women has come in. They all drop what they are doing to watch her which shows men as sexual predators and that their controlled by sex. One man gets up and pushes another man because he looked at his girlfriend, this shows men as aggressive over anything and little things.

 

This is a clip from the program Rome. In this clip at the start it shows a clear stereotype that women stay at home cook and clean and care for the children. But it also shows that men are non emotional as he shows no caring for the women as she cries which also shows that women are very emotional which is another stereotype. It also shows that men are the ones in the world of gender that go out and do the work as the men in this video are out fighting and working. At the end the man takes advantage of the women and treats her as a sexual object only and this shows men as sexual predators and women sexual objects to males.

Issues and problems that occur:
-Women become annoyed that men have the stereotype of holding the power in relationships and every day life. They believe and hope that women are not always at home cleaning and cooking they can get jobs and be the ones to bring in the money for the family also that man can't walk all over them and expect women to want sex and women feel they need to be respected more.
-Men on the other not believe they are aggressive that they can be caring and loving to others also that these stereotypes make males seem desperate which they are not always sexual predators.

Essay for representation of the character Jack from Lost - Mr Nicolle

Representation of Jack (Lost)

The opening scene of Lost we see the character we are representing which is Jack; we see him lying in a bamboo forest, we later find out this is due to a plane crash he was on. Jack is wearing a smart dress code including: smart trousers, shirt and blazer. This represents that Jack must have a high, professional job; possibly a doctor or businessman. These clothes have got rips and holes; we assume this is likely to be due to the fall from the plane during the crash. He is represented in the first scene with injuries to his face and we also notice Jack touching and in pain due to an injury on his chest but we don’t see enough to know what he has done. Throughout this essay i will explain the scenes within the Lost clip which represent Jack as a heroic character; also using the representation through Camera Angles, Sound and Mise-En-Scene.

During the first scene in the bamboo forest Jack instantly wakes up and stands up, he hen checks his injuries but ignores them as he can hear the diogetic sounds of people screaming. Jack is also shown as disorientated as he acts more dramatic and quickly flashes through camera shots and angles. At this moment there is also a quiet non-diogetic tune of music in the background, this was building tension of the scene as it made the audience feel something big was going to happen. After hearing the diogetic sounds Jack urges himself to run/jog to his maximum speed towards the loudness of the shouting and screaming. Jack making his way through the forest towards the screaming is filmed using a tracking shot, this represents the heroism as it shows is urging to be rushing to the crash and investigating what was happening. The pace of the running and camera track shows that Jack is urgent to get to the crash scene and highlights some leadership as he is interested to locate the crash. The camera shows his wounds and what he looks like using a close up and gradually zooming out. The Mise-en-scene of this part of the clip represents a very lonely, lost feeling as it is very dark, you can only see bamboo and there’s nothing else in the scene. During this scene Jack also reveals a small liquid bottle out of his pocket this creates a suspicious question about him because we, the audience aren’t yet sure what it is and why Jack is in possession of it.

The first scene which outlines Jack as heroic is when he shouts to the other members of the plane crash, demanding they support him helping somebody from under some rubble. This represents heroism as he has power over other people to help him and they do as he says, it also is shown as he is the one who commits himself to help this injured person and make commandments to get this succeeded. A close up shot of Jack shouting shows a sign of control during the situation. The mid-shot allow the audience to see the location of the plane crash and how much damage has been done such as fire, smoke and broken parts of the plane. This outlines what disaster has occurred in the clip. The location is shown as an exotic holiday island but as the mid shot shows it allows us to notice the island is quite deserted. Jack is also shown as heroic as he is represented as always being alert; we see this as the volume of his commandments lower and the volume of diogetic sounds; screaming and shouting rises. Jacks shown this way as he is in a wide angle which allows the audience to see a women in pain and he notices this then tells the other members helping him with the man under rubble what to do, showing control and power, then makes his way to this which is his second heroic scene.

The second scene which outlines Jacks heroic character is when he dashes from supporting the man under rubble to the next scene where Jack is helping a woman who is pregnant; this automatically represents Jack as heroic as he is yet again helping someone. His heroic act includes him taking control of this situation by commanding a new character to stay with her; he tells him what he needs to do then carry on his heroic role looking for other things he can do to help. During this scene there is a mid shot used, this allows the whole location to be fitted into the picture and lets us, the audience see Jack supporting the new character which is the pregnant women. The camera angle also allows Jack to be seen doing his heroic act of holding her making sure she is ok. The sounds in this scene include diogetic noises only of the screaming and shouting still and the noises of fire and breaking of the plane in the background, these sounds allow the scene to feel more realistic and more like its actually all happening at the same time. When Jack speaks to the other new character who he commands to take care of the pregnant lady we have an over shoulder camera shot, this allows the audience to see the situation from jacks point of view and give us a feeling that we are part of the scene.

The third scene which outlines Jacks heroic character is when he notices a women laying, un-breathing but a young life guard attempting to give her CPR. This shot is an act of heroism as he is multiple caring, he has been supporting a pregnant lady but during this taken notice of another casualty and to help. In this scene Jack stops the life guard from giving the women CPR wrong and takes up the responsibility to give her it. But during this he supports the life guard by teaching him quickly how CPR is meant to be carried out. From the first meeting of the life guard we get an impression he isn’t the cleverest but Jack understands this and keeps him maintained by sending the life guard to do an important role of finding a pen to support Jack in the CPR. Jack shows power, dominance and heroism during this scene as he again takes control of the problem, organises the other character and gives him a role and then finally saves the women’s life using CPR. Many camera shots were used in this scene; the first shot was the over shoulder shot which allowed us, the audience to see Jack talking to the life guard but also seeing what the life guard looks like. A close up angle was used when Jack was participating in CPR; this allowed us to see the importance of doing this and how he was doing it. To start the scene a mid shot was used to outline where Jack had gone to and what he was dealing with. The life guard is dressed in a casual dress code; jeans and a navy shirt (undone buttons with white t-shirt underneath). This dress code would have been placed on this character to represent he didn’t have such a high role as he isn’t dressed smartly like Jacks character.

A conclusion to this representation of Jack would be to say he was a caring person as he is looking after all these people, with an autocratic mind as he takes up responsibly upon himself then makes personal decisions to delegate to other people. The director uses all of these scenes to make us, the audience feel this way towards Jack and like him as a first impression. 

David Beckham & Megan Fox Underwear Advertisements

Megan Fox:



David Beckham: 

Megan Fox & Armani Underwear + Jeans Advert

Kelly Brooks & Lynx Apollo Advert (0.04 - 0.25)

The Male Gaze

The Male Gaze

Marjorie Ferguson - 

Chocolate Box: the Chocolate Box expression, is described as a half or full smile, with the lips together or slightly parted, and the face full or three-quarters to camera. The projected mood aims to be soft and sweet, not too hot or cold, where the uniformity of the woman’s features in their smooth perfection (like the surface of a chocolate) is more important than her quirks or individuality.

Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. This is suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.

Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. This reveals an aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.

Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. This presents the person as possibly available and definitely available.

Trevor Millum - 

Seductive: similar to the cool/level look in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.

Carefree: nymph like, active, healthy, gay, vibrant, outdoor girl; long unrestrained outward-flowing hair, more outward-going than the above, often smiling or grinning.

Practical: concentrating, engaged on the business in hand, mouth closed eyes object-directed, sometimes a slight frown; hair often short or tied back.

Comic: deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to a sort of archness.

Catalogue: a neutral look as of a dummy, artificial, wax like  features may be in any position, but most likely to be with eyes open wide and a smile, but the look remains vacant and empty; personality has been removed.

Why did Dredd fail at the box office Essay.

Essay - Why did Dredd fail at the box office? 

The film Dredd was released in 2012; then film was a viewing rating of 18, meaning only 18 years+ could go and visit the film in cinema. The rating score that Dredd received was 7/10 from IMDb and on the Rotten Tomatoes website it received a 6.5/10 score rating. The original budget that the producers received before production was $35,000,000, but it has ended up as a huge failure, only receiving $13,401,683 gross profit back. This outlines that the low budget film was never a success and in this essay I will proceed to argue why Dredd was a failure and use evidence and a comparison to another comic book character set film such as The Avengers.

In pre-production the budget was $35million making this film a low budget movie, the Dredd movie was expected to make its money back easily as any film hopes and expects, but compared to The Film Avengers which has been a very successful comic book character set film the budget has been very low due to The Avengers having a very high budget of $220million. This will have had a huge impact on many different techniques they used to produce the film, stars included, director, producer(s) and the source of material.

The low budget defiantly had an impact on the stars that were featured in the movie, in this film the main characters are played by members who aren’t in massive parts in previous films such as: Karl Urban who has also been featured in the films; Star Trek: Into Darkness, The Bourne Supremacy. Olivia Thirlby who has also been featured in the filmsJuno, No Strings Attached and The Darkest Hour. Final cast member Lena Headleywho has also been featured in the films 300, The Purge and The Game of Thrones. When we compare these members to The Avengers it really shows a different standard of acting and recognizable actors to fans because this movie featured the actors: Robert Downey Jr; who plays the character Iron Man, Chris Evens; who plays the character Captain America. Chris Hemsworth is also featured in the movie; he plays the character Thor, Jeremy Renner; who plays the character Hawkeye and finally the actor Samuel L. Jackson; who plays the character Nick Fury. Robert Downey Jr. was paid a large amount of $50million to be featured in the film The Avengers and the actors Hemsworth, Evans, Renner and Ruffalo were paid a smaller amount of     $2-3million with bonuses and then the actors Jackson and Johansson who earned double the above actors; receiving $4-6million. This equals in a maximum of $74million from the movies pre-production budget just on the above the above characters but they still had others to pay. Comparing this to the characters in Dredd; it is a massive difference due to the producing of the film Dredd being less than the amount they paid one actor for being part of the movie The Avengers. This helps represent it was going to be a slight struggle for Dredd to earn its money back because the main characters were nowhere near close in comparison of fame such as Robert Downey Jr. is always a main character in all of his appearances such as the Iron Man Trilogy or Sherlock Holmes and Karl Urban who has never appeared as a main character before in major films such as he was around third most important character in the film’s Star Trek and Bourne Supremacy.

The director of the film also had a huge impact on the failure of the film. The film director of Dredd was Pete Travis; Travis has also directed the films: Vantage Point, Omagh and Endgame. These films are also low budget films that haven’t ever been known for huge success. But on the other hand Joss Whedon the director of The Avengers has been hugely successful as he directed one of the most known PG films made since 1995 which was Toy Story. This could outline that Travis will have had an impact on the failure of the film due to the less experience in producing hugely successful films. This may then relate back to the budget, due to the non-experience in successful films he may have been a cheap director to pick unlike Whedon which The Avengers producers would have had to pay a larger amount to direct for them.

The production companies that had part of production were DNA Films and another IM Global. DNA Films has never produced a massive film that has gone on to be worldwide known, but the other films they have produced have been: 28 Days Later, Never Let Me Go and many others. IM Global has also never produced a massive film that has gone on to be worldwide known, but the other films they have produced have been: Insidious, Blood and many others. These two companies have always made extreme-low budget films, between $1million to $15million movies. This may have had an effect on the failure due to the production companies not balancing out a $30million+ film before. The Avengers was produced by the companies Marvel Studios and Paramount Pictures that have produced massive successful films such as: Iron Man trilogy, X-Men, The Incredible Hulk, Star Trek Into Darkness, and possibly big successful opportunity film Transformers: Age of Extinction. The producers will have had one of the biggest impacts as seen from this list of films from The Avengers Producers because their films are films that have had big success and are well known, but Dredd are small budget producers that aren’t well known. This impact would have mostly occurred from not being recognized for decent films which would have put the possible customers off watching it.

The source of material cannot have been much of an impact on Dredds failure as a film. This is because the original Judge Dredd Comics have been released since 1977 and have been successful and always made great sales. Also there was a new edition released that came out in 2012 giving a brief of the 2012 Dredd film which was to come. The original comic book is where the idea/material of the film came from, but it was changed and extras were added such as the slo-mo drug.

During the production of Dredd they filmed using a RED X Camera because the filmmakers wanted Dredd to have a realistic, visceral look and drew inspiration from crime and gangster films. The RED X Camera could have affected the unsuccessful result because the viewers may have found it hard to keep their eyes focused s the camera got close ups at certain angles and switched between clips.

The producers also featured all their Dredd screenings in 3D and named it a 3D film only. This defiantly would have affected the success because not all customers and viewers will have wanted to watch it in 3D because of it hurting the eyes or causing headaches, due to this Dredd will have loss many potential, losing them reputation as not being a multi viewable film and losing them money as customers weren’t paying to watch it.

The production of Dredd was taken place in South Africa, this again relates back to the pre-production budget because the production taking place in South Africa produces a much cheaper option than filming somewhere else such as the UK or US. This suggests that the quality of filming and set in the film could have been a higher standard if more money was put into where the film was action shot. This would have led to better quality film which may have had a huge impact on the DVD sales and word of mouth that followed about the film. The Avengers was filmed in many more likely to be expensive locations such as: Los Angeles, USA & Wright – Patterson Air Force Base, Fairborn, Ohio, USA. These locations were both featured in the movie and filming it in the real locations brought a more realistic feeling to the film which would have had a higher interest to the customers of the film.

The post production included the Distribution of Dredd was Entertainment Film Distributors who have also distributed the films Saw ll and Wedding crashers. The other Distributor of Dredd was Lions Gate Entertainment who have also distributed the films The Expendables 1 + 2 and Keith Lemon: The Film. This would have had an impact on how unsuccessful the film was because Lions Gate and Entertainment Films hadn’t distributed the most famous film but on the other hand The Avengers had one of the biggest distributors in the market; Walt Disney Studios Motion Pictures who have also distributed the films: Toy Story 3, Pirates of the Caribbean Trilogy and Iron Man 3. This will have made The Avengers more successful because they are experienced at distributing large, common, well known movies. One main category that affected Dredd during the distribution was the amount of screens it was released in. The problem was the film wasn’t released in enough cinemas/theatres so this reduced the opportunities for people to see this film on the big screens which in the future would reduce their profits or any earnings.

 

Dredd 2012 Presentation Script

Dredd Research Script

 Chloe:

The film was directed by Pete Travis who has directed films such as Vantage Point, Omagh and Endgame. DNA Films (who has done films such as 28 Days Later and the History Boys) produced the film with IM Global (who has done films such as Safe, Insidious and many upcoming films).  Dredd was distributed by Entertainment Film Distributers and Lionsgate. The film got the green light on 20th December 2008.

The cast includes Karl Urban (who plays Dredd) fromm Star Trek and The Bourne Supremacy,  Olivia Thirlby (Anderson) who has been in Juno and No Strings Attached and finally Lena Headley (Ma-ma) who has been in 300 and the Game of Thrones series.

The film received positive reviews from critics. The film had an average rating of 6.5 on the review website Rotten Tomato’s. IGN awarded the film eight out of ten and said, "Dredd is a character study, primarily, one fuelled by violence and action, and we can't think of a better way to re-introduce this character to cinema audiences.” The Guardian's Phelim O'Neill scored the film 4 stars out of 5 and praised Urban's performance, saying, "The essence of Dredd is that he is almost an anti-character—he doesn't change or learn—and Urban nails it in an ego-free performance".

The script for Dredd was written by Alex Garland who began writing in 2006. Garlands draft mainly revolved around one of Dredd’s main enemies called Judge Death. When developing the Judge Dredd character, Garland tried to closely follow what he was like in the comic-books, so he would only have small personality changes over a lengthy period of time.

Will:

A viral advertising site called “Dredd Report” was launched in august 2012. The site consisted of a video showing the use of Slo-Mo and links to news about the film. A tie-in comic book was published on the 5th of September and it is a prequel to the film's narrative and follows Ma-Ma's life as a prostitute. Posters for the film were released shortly after. Reports say that Lionsgate contributed $25 million to advertising and print costs.

Dredd won an Empire Award for best 3D and was nominated for best British film and best science fiction/fantasy film. They also won a Golden Trailer Award for Best Thriller TV Spot for the trailer.

The problem was that the 3D and 2D showings at cinema's were that there wasnt enough showings of them in the UK, so therefore people couldnt find places to watch the film at certain times or even find any showings of the film, as there was report in a review of the film that in some cinemas the film was only showed once so often. I think that Dredd did not have good success because they narrowed down the target audience too much and the sci-fi feel to it would not appeal to a lot of people. I also think that people may have thought that it was too simple and straight forward because the plot was easy to predict.

Jack:

The film was shot digitally and primarily in 3D using RED MX and Phantom Flex high-speed cameras. Some 2D elements were converted to 3D in post-production. Mega-City One’s high rise towers were created in Cape Town Film Studios.

Paul Leonard-Morgan used electronic music and 80’-style synthesisers and modern sounds to create various combinations of music. He said, "I was looking to create a timeless score which couldn't be placed in any particular era. So it's ended up being a cross between a modern dance track and evocative soundscapes." For scenes showing the effect of the Slo-Mo narcotic, he composed new music with real instruments and then slowed the songs down by thousands of percent. The film also includes songs from artists such as Vitalic, Matt Berry and Bobby Womack.

Chloe: 

I throughly enjoyed watching the whole film of Dredd. It was full of action and excitement with a very grown up yet thrilling persecutive to the cartoon comic judge Dredd. The film had a very gripping and understandable storyline that grow on me as it went through the film, but at the start i wasn't too sure how it would end or how it would all come together as it took a while for it to really get into the story line and become full of action. The only fault was that it ended too quickly and quietly, needed more fight and excitement at the ending of killing 'mama' she died to easily and quickly, despite that all in all was a thrilling and brilliant film to watch full of action and excitement despite its low budget and high loss, i enjoyed the film and will be watching it again.

Will: 

Although the film and its helmeted main character are straightforward and simple, it actually works better because it is easier to understand and is more realistic. The day-in-the-life style plotis a good way to introduce Judge Dredd and Mega City One and the film mostly avoids doing anything really annoying or irrelivant. I also liked the fact that Judge Dredd is not given a back story and is instead portrayed as the mysterious man with no name and that he never removes his helmet (just like the comics. I also appreciated that this version of Dredd is more hardcore and extremely violent whereas the 1995 version of Dredd was very feeble and comic.

Jack: 

Sci-Fi movies are not usually in my favor, meaning I don’t really like them. But action films; action films are my biggest interest when it comes to relaxing and watching a good movie. Dredd is a sci-fi and action genre film which means I could love it or hate it. As it happens I loved Dredd, the idea of the slow-mo drug in the film really gives the chance for the producer and directors to show slow, detailed scenes which you don’t get to see in some other films. These scenes are the parts such as gun shots and the detail when it hits the bad guys and you see everything that happens like the skin exploding and blood flying around. This brought a realistic feeling to the film not like in most films where it generally looks like fake killing and blood.

DREDD (2012) Research

Dredd (2012) Research

The film Dredd was directed by Pete Travis, Pete has also directed the films: Vantage Point, Omagh and Endgame.

The cast included the stars: Karl Urban (Star trek, Star Trek: Into Darkness, The Bourne Supremacy), Olivia Thirlby (Juno, No Strings Attached and The Darkest Hour) and Lena Headley (300, The Purge and The Game of Thrones)

The Producer(s) of the film Dredd was the producing company DNA Films (28 Days Later & The History Boys + many others) and IM Global (Safe, Insidious and many upcoming films in 2014 such as Sleeping With Other People)

The Distributors of the film Dredd was Entertainment Film Distributors who have also distributed the films Saw ll and Wedding crashers. The other Distributor of Dredd was Lions Gate Entertainment who have also distributed the films The Expendables 1 + 2 and Keith Lemon: The Film.

The film Dredd had an estimated budget of $35,000,000 before production but there were reports that an extra $25 million was spent by Lionsgate on marketing. They then only managed to receive a gross profit of $13,401,683 and below half of this being in the opening weekend $6,278,491.

The writer of Dredd (2012) was Alex Garland. Garland began writing Dredd in 2006 during post-production of Sunshine and completed his first draft during filming of 28 Weeks Later. Alex Garland has also written the film scripts: 28 Days Later, Sunshine and Never Let Me Go. Alex Garland has also taken part in the writing of video games for PS3 and Xbox like: Enslaved, Odyssey to the West and the writing of novels such as The Beach and The Coma.

In August 2012, the viral advertising site "Dredd Report" was launched, satirizing the Drudge Report. The site featured a video condemning the use of Slo-Mo, and links to news about the film. A tie-in comic book was published; its plot serves as a prequel to the film's narrative and follows Ma-Ma's life as a prostitute, controlled by her pimp Lester Grimes. An exclusive film poster featuring artwork by Jock was released by Mondo to promote the film's appearance at the 2012. The film Dredd was awarded the Golden Trailer Award for the Best Thriller TV Spot. There were reports the indicated that Lionsgate contributed an extra $25 million to advertising & printing costs. 

The film Dredd received the Green Light for production on December 20^th 2008. DNA Films, the movie production company behind such films as Danny Boyle's Sunshine and 28 Weeks Later, announced Judge Dredd will go into production in 2009 and Jason Kingsley, CEO and Creative Director said, "We can't give away too many details at this point, but we're looking forward to working with DNA Films to bring Judge Dredd back to the big screen."

Many people suggest the reason why Dredd was not as successful as other ‘Hero’ films is due to the being a Mid-Budget production. Others believe that the marketing via Lionsgate was only on the hook for the cost of prints and marketing for Dredd, so they may not have had the financial incentive to push the film hard enough. Others seem to believe that is wasn’t much of a remake of Sylvester Stallone Judge Dredd movie. Another reason spoke about is the lack of mainstream appeal. This may be proof, once again, that a movie needs to do more than appeal to the Comic Con crowd, to make money. Dredd was a love letter to fans of the comic, but never quite spoke to fans of generic action movies or Nolan's Batman films. Finally the R rating, this was the over-the-top violence in Dredd that was one of the best parts of the film according to some audience, but the comic has always been aimed at the smart 13-year-old. You could easily imagine a PG-13 Judge Dredd movie that would convey the violence and lunacy without quite so much gore and aiming it again at this market for example using Marvel would have made more ‘gross’ as a result.

The film was filmed in 3D using RED MX, SI2K and Phantom Flex high-speed cameras. Multiple camera rigs were used for this. Some 2D elements were converted to 3D in the post production of Dredd. The filmmakers wanted Dredd to have a realistic, visceral look and drew inspiration from crime and gangster films. For scenes conveying the time and space altering effects of Slo-Mo, Mantle aimed to create images that would be beautiful but disorienting. The film was then later released on the 14^th January in the UK; it was released in 2D and 3D versions on DVD and Blu-ray and a 2D version on Digital Download.

There were many tie-ins to the film released, the soundtracks by Jubilee (Don't Let Nobody Turn You Around) which was written by Bobby Womack was released by ABKCO Music, Incorporated. There have also been the original Judge Dredd comics/magazines which have been released since 1977, and then a new edition was released in 2012 giving a brief of the 2012 Dredd film which was being released.  There has also many toys and other merchandise released such as: clothing, tattoos, and toys of the vehicles & characters. These pieces of merchandise have been released since the original Judge Dredd.